Relationship between Cultural Environment and International Marketing

Zhang Jing; Jie Yi

doi:10.13374/j.issn1001-053x.1996.s1.014

Volume 18 Issue S1

Nov. 2021

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Zhang Jing, Jie Yi. Relationship between Cultural Environment and International Marketing[J]. Chinese Journal of Engineering, 1996, 18(S1): 53-55. doi: 10.13374/j.issn1001-053x.1996.s1.014

Citation:

Zhang Jing, Jie Yi. Relationship between Cultural Environment and International Marketing[J]. Chinese Journal of Engineering, 1996, 18(S1): 53-55. doi: 10.13374/j.issn1001-053x.1996.s1.014

Zhang Jing, Jie Yi. Relationship between Cultural Environment and International Marketing[J]. Chinese Journal of Engineering, 1996, 18(S1): 53-55. doi: 10.13374/j.issn1001-053x.1996.s1.014

Citation:

Zhang Jing, Jie Yi. Relationship between Cultural Environment and International Marketing[J]. Chinese Journal of Engineering, 1996, 18(S1): 53-55. doi: 10.13374/j.issn1001-053x.1996.s1.014

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Relationship between Cultural Environment and International Marketing

doi: 10.13374/j.issn1001-053x.1996.s1.014

Zhang Jing,
Jie Yi

School of Management, USTB, Beijing 100083, PRC

Received Date: 1995-10-13
Available Online: 2021-11-13

Abstract

Abstract

Analyzed the relationship between cultural environment and international markenting strategy, and put forwoard a set of strategies and methods that can be used by the enterprises having international endeavors to adapt and even take advantage of different cultural environments.
- culture,
- international marketing